The Usage of Russian Social Media Marketing Tools for Tourism Companies in South Karelia Region
Dostaleva, Maria (2012)
Dostaleva, Maria
Saimaan ammattikorkeakoulu
2012
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201205117660
https://urn.fi/URN:NBN:fi:amk-201205117660
Tiivistelmä
The purpose of the research was to develop detailed information concerning marketing possibilities in Russian social media channels for the region of South Karelia.
The key issue of the theoretical part was a detailed description of selected Russian social media channels and their application for marketing in tourism industry. The information was gathered from literature regarding marketing in leisure and tourism industry, and some of the articles were translated from Russian language. The main concern of the empirical part of the study was to explore specialities of Russian customers traveling to the region of South Karelia and present attractions and services this area is offering for them. The data for the empirical part was collected with such qualitative research methods as observation and desk study.
Based on the findings could be identified which Russian social media channels are the most beneficial for local service providers. The results of the research can be utilized by companies in the region of South Karelia.
The key issue of the theoretical part was a detailed description of selected Russian social media channels and their application for marketing in tourism industry. The information was gathered from literature regarding marketing in leisure and tourism industry, and some of the articles were translated from Russian language. The main concern of the empirical part of the study was to explore specialities of Russian customers traveling to the region of South Karelia and present attractions and services this area is offering for them. The data for the empirical part was collected with such qualitative research methods as observation and desk study.
Based on the findings could be identified which Russian social media channels are the most beneficial for local service providers. The results of the research can be utilized by companies in the region of South Karelia.