Marketing communication plan for the Cameroon Ministry of Tourism (MINTOUR)
Nwankou Doublex, Moumbeh (2012)
Nwankou Doublex, Moumbeh
Laurea-ammattikorkeakoulu
2012
![Creative Commons License](http://www.theseus.fi/themes/Theseus_Mirage/images/CC/l/by-nd/3.0/88x31.png)
Creative Commons Attribution-NoDerivs 3.0 Unported
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2012060511691
https://urn.fi/URN:NBN:fi:amk-2012060511691
Tiivistelmä
Cameroon has much potential as a tourist destination, but lack of prioritization of the industry by the government has hampered growth and development of the sector. The government has decided to invest in the sector, and ordered the Ministry of Tourism (MINTOUR) to create a Cameroon Tourism Board in 2010.
The purpose of this thesis is to assess the present situation to identify problems facing the industry and the current market situation. The proposed solutions focus on branding and creating awareness of the Cameroon tourism industry abroad.
The research was conducted using qualitative methods and information was collected through interviews with industry experts and data relating to the tourism industry. Interviews were conducted with tour operators in Cameroon, employees at the ministry of tourism, staff from the Cameroon tourist office in Paris and Montreal, and Cameroon honorary consulate in Essen, Germany.
The empirical section of the thesis examines a marketing communication plan for the Cameroon Ministry of Tourism, and investigates how it markets itself abroad, especially in the UK.
From the research findings, it was observed that the main problems facing the industry are the lack of a national tourism board, low market awareness, no marketing plan and no branding strategy for the industry. These findings are discussed in the later sections of the report with analysis, conclusions and recommendations for the Cameroon Ministry of tourism.
The purpose of this thesis is to assess the present situation to identify problems facing the industry and the current market situation. The proposed solutions focus on branding and creating awareness of the Cameroon tourism industry abroad.
The research was conducted using qualitative methods and information was collected through interviews with industry experts and data relating to the tourism industry. Interviews were conducted with tour operators in Cameroon, employees at the ministry of tourism, staff from the Cameroon tourist office in Paris and Montreal, and Cameroon honorary consulate in Essen, Germany.
The empirical section of the thesis examines a marketing communication plan for the Cameroon Ministry of Tourism, and investigates how it markets itself abroad, especially in the UK.
From the research findings, it was observed that the main problems facing the industry are the lack of a national tourism board, low market awareness, no marketing plan and no branding strategy for the industry. These findings are discussed in the later sections of the report with analysis, conclusions and recommendations for the Cameroon Ministry of tourism.