Business Plan for a Restaurant
Shiyo, Angela; Keter, Noah (2012)
Laurea-ammattikorkeakoulu
2012
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201205107498
https://urn.fi/URN:NBN:fi:amk-201205107498
Tiivistelmä
The objective of this thesis is to develop a business plan for a restaurant named Ushanga in Eldoret Kenya that will focus on food services around the area. The main purpose of this study is to determine whether this business plan is viable and able to function as a normal restaurant. The business plan evaluates different features that are related to restaurant management. The intention is to obtain a broader picture of business planning in general and its particular parts. The author’s own learning objective is to use in practice the knowledge obtained during the study in Laurea University of Applied Sciences.
The essentials of business planning are outlined in the theoretical framework. The study’s theoretical objective is to define the models of business planning, to create a general under-standing of the important theories of a business plan and to offer a theoretical base for the empirical section. The study’s empirical objective is to make a business plan for a new company by analyzing the theoretical section, literature, Internet sources and the author’s own knowledge. The thesis signifies the main objectives and strategies of a business plan, defines the possible competitors and potential customers. The industry, market analysis, marketing plan, financial plan and SWOT-analysis are included in the plan as well.
As per this study is a qualitative research, the sources used in the research are interviews transcripts, literature and internet sources related to the topic. As a learning process the study is beneficial to the authors. The knowledge gathered through analysis of this topic and writing the business plan for a new restaurant will be used by the author in the future when establishing the business.
The essentials of business planning are outlined in the theoretical framework. The study’s theoretical objective is to define the models of business planning, to create a general under-standing of the important theories of a business plan and to offer a theoretical base for the empirical section. The study’s empirical objective is to make a business plan for a new company by analyzing the theoretical section, literature, Internet sources and the author’s own knowledge. The thesis signifies the main objectives and strategies of a business plan, defines the possible competitors and potential customers. The industry, market analysis, marketing plan, financial plan and SWOT-analysis are included in the plan as well.
As per this study is a qualitative research, the sources used in the research are interviews transcripts, literature and internet sources related to the topic. As a learning process the study is beneficial to the authors. The knowledge gathered through analysis of this topic and writing the business plan for a new restaurant will be used by the author in the future when establishing the business.