Identifying and Improving the image of Vietnam Tourism as a Tourism destination among Finnish tourist
Pham, Anh (2012)
Hämeen ammattikorkeakoulu
2012
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201205148043
https://urn.fi/URN:NBN:fi:amk-201205148043
Tiivistelmä
This writing attempts to identify the images of Vietnam as a tourism destination for Finnish tourists and suggests marketing solution for Vietnamese traveling company to improve the images of Vietnam by enhancing marketing activities in the Finnish market.
Saigontourist Transportation Corporation (STC), Vietnam which is a commissioner of this thesis project, has provided updated information about the current situation of tourism in Vietnam as well as marketing activities of company during doing this project. STC also aims to develop opportunities to enter into the Finnish market.
Acknowledging restraints of Vietnam’s tourism image and the prospect for boosting the tourism industry to the Finnish market, this project will try to define essential knowledge about the Finnish conception of traveling. It will also look at the tourism market of this Nordic country by: (1) identifying the images of Vietnam as a tourism destination according to perception of Finnish tourists; (2) analyzing the current situation of the Vietnam tourism market and Finnish tourism market. It will also (3) study experiences of popular Asian tourism industries like Thailand and China to improve marketing and promotion Vietnam’s image as a tourism destination by (4) suggesting feasible solutions to attract Finnish tourists to Vietnam. The research is based on both theoretical and empirical (interviewing) knowledge. The theory applied includes definitions and concepts of tourism destination, destination image, tourism destination marketing and customer behavior in tourism.
The major findings are recurring problems with Vietnam tourism management; that is ineffective promotion. The research also addresses the overall image of Vietnam tourism to attract Finnish tourists in accordance to their behavior as well as comparing with neighboring countries’ experiences. This outcome is a foundation to improve marketing strategy including products, marketing method for company.
Saigontourist Transportation Corporation (STC), Vietnam which is a commissioner of this thesis project, has provided updated information about the current situation of tourism in Vietnam as well as marketing activities of company during doing this project. STC also aims to develop opportunities to enter into the Finnish market.
Acknowledging restraints of Vietnam’s tourism image and the prospect for boosting the tourism industry to the Finnish market, this project will try to define essential knowledge about the Finnish conception of traveling. It will also look at the tourism market of this Nordic country by: (1) identifying the images of Vietnam as a tourism destination according to perception of Finnish tourists; (2) analyzing the current situation of the Vietnam tourism market and Finnish tourism market. It will also (3) study experiences of popular Asian tourism industries like Thailand and China to improve marketing and promotion Vietnam’s image as a tourism destination by (4) suggesting feasible solutions to attract Finnish tourists to Vietnam. The research is based on both theoretical and empirical (interviewing) knowledge. The theory applied includes definitions and concepts of tourism destination, destination image, tourism destination marketing and customer behavior in tourism.
The major findings are recurring problems with Vietnam tourism management; that is ineffective promotion. The research also addresses the overall image of Vietnam tourism to attract Finnish tourists in accordance to their behavior as well as comparing with neighboring countries’ experiences. This outcome is a foundation to improve marketing strategy including products, marketing method for company.