"Vainik, Inkeri" - Selaus tekijän mukaan Haaga-Helia ammattikorkeakoulu
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Cultural impact and the role interpersonal relationships play in B2B international sales
Vainik, Inkeri (2022)This master’s thesis focuses on the cultural aspect of international Business-to-Business (B2B) sales, the impact culture has on international sales, and the role interpersonal relationships play in B2B international sales. ...