"Benson, Sisley" - Selaus tekijän mukaan Haaga-Helia ammattikorkeakoulu
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The Value in Sponsoring Women’s Football World Cup for Companies
Benson, Sisley (2024)This study explored the potential benefits for companies sponsoring the Women's World Cup, focusing on the 2023 FIFA Women's World Cup. It emphasized the need for companies to leverage the rising popularity of women's ...