Assessing Business Opportunities for Initial Hotel Concept in Imatra Region
Guskova, Margarita (2012)
Saimaan ammattikorkeakoulu
2012
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201205107441
https://urn.fi/URN:NBN:fi:amk-201205107441
Tiivistelmä
Launch of a new company has always been considered as a challenge. In order to respond to this challenge, an entrepreneurial team should start their business from the right angle. The purpose of this thesis is to outline the initial steps of business concept development in tourism industry. Readers will get acquainted with the necessary preparatory issues that precede work on company’s business plan. A new hotel concept located in the town of Imatra was chosen to be the case for this thesis.
Research method that was used in this work was a desk-study. It included various secondary sources such as books, statistics, articles, Internet publications, etc. A face-to-face qualitative interview was a part of the research too. It provided with valuable insights into the research issue.
Results of the research indicated favorable factors that could be used for further development of the selected business concept. However, research testified to the fact that major obstacles have influence as well. By means of further research, future progress with this concept was stated to be possible.
Research method that was used in this work was a desk-study. It included various secondary sources such as books, statistics, articles, Internet publications, etc. A face-to-face qualitative interview was a part of the research too. It provided with valuable insights into the research issue.
Results of the research indicated favorable factors that could be used for further development of the selected business concept. However, research testified to the fact that major obstacles have influence as well. By means of further research, future progress with this concept was stated to be possible.