Automated Workplace of Cargo Consignor: New : Development of the Promotion Strategy for a Software Product
Soltysyuk, Anastasiya (2012)
Oulun seudun ammattikorkeakoulu
2012
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201203133355
https://urn.fi/URN:NBN:fi:amk-201203133355
Tiivistelmä
The aim of the thesis was to develop a promotion strategy of a new software product: “Automated Workplace of Cargo Consignor: New” for the commissioner company “TMSoft ltd”. Main method used in this case was table research and information collection; marketing literature was carefully studied, as well as legislative sources.
Theoretical part consists of the situational analysis, strategy pyramid and promotion theory. And the development part is the core of the thesis, and includes the promotion strategy, consisting of the programme itself and scheduling of its implementation. As a result, a complete promotion strategy was developed. Additionally, exact guidelines of which steps to be made have been given, which provides the framework for the company management on how to implement the strategy in real life situations.
Theoretical part consists of the situational analysis, strategy pyramid and promotion theory. And the development part is the core of the thesis, and includes the promotion strategy, consisting of the programme itself and scheduling of its implementation. As a result, a complete promotion strategy was developed. Additionally, exact guidelines of which steps to be made have been given, which provides the framework for the company management on how to implement the strategy in real life situations.