Engine Optimization, the Impact on Consumer Salers in Ready-Mixed Concrete. : Case Rudus Ltd
Tahvanainen, Simo (2012)
Saimaan ammattikorkeakoulu
2012
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201202112106
https://urn.fi/URN:NBN:fi:amk-201202112106
Tiivistelmä
The purpose of this study was to find out if there is a correlation between search engine visibility improvement and consumer sales in the ready- mixed concrete business. The theory part handles the importance of the Internet and e-marketing activities in general, and is also intended to be a guideline for e-marketing personnel in Rudus Ltd. Because of the case company’s needs, search engine marketing is handled more extensively than the research question requires.
The research part was done by collecting data from various sources and by comparing the results to find out if there is a correlation between improvements and sales. The study was a constructive study where the case construction was Rudus’ Website and the search engine marketing process.
The study was completed in the autumn of 2011. The theory part was written between September and November of 2011. Rudus’ Website and consumer sales survey was carried out between April 1st 2011 and November 31st 2011. This period was compared to the situation between April 1st 2010 and November 31st 2010. There were no other significant changes in consumer sales practices between 2010 and 2011. This is an important factor when judging the relevance of the correlation. Also, Rudus’ e-marketing organization and practices were handled during the process.
During the process it became clear that there is huge potential for Rudus related to search engine optimization and search engine marketing activities. The Website’s quality was low in the starting situation and the visibility was therefore poor. The site’s visibility improved during the survey and the research proves a correlation between visibility improvement and sales increase.
The research part was done by collecting data from various sources and by comparing the results to find out if there is a correlation between improvements and sales. The study was a constructive study where the case construction was Rudus’ Website and the search engine marketing process.
The study was completed in the autumn of 2011. The theory part was written between September and November of 2011. Rudus’ Website and consumer sales survey was carried out between April 1st 2011 and November 31st 2011. This period was compared to the situation between April 1st 2010 and November 31st 2010. There were no other significant changes in consumer sales practices between 2010 and 2011. This is an important factor when judging the relevance of the correlation. Also, Rudus’ e-marketing organization and practices were handled during the process.
During the process it became clear that there is huge potential for Rudus related to search engine optimization and search engine marketing activities. The Website’s quality was low in the starting situation and the visibility was therefore poor. The site’s visibility improved during the survey and the research proves a correlation between visibility improvement and sales increase.