How to design a superior Nordic study tour product for Chinese students
SHI, SHENGJIN Jr (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020120927168
https://urn.fi/URN:NBN:fi:amk-2020120927168
Tiivistelmä
The topic of this study is to how to design a superior Nordic study tour product. The purpose is to collect actual needs, interests and expectations of target customers on overseas study tour product by conducting a targeted questionnaire, which aims at figuring out a better optimized design solution on existed product issues in order to meet the consumption needs of target customers.
The quantitative approach-questionnaire was used online via WeChat in this study and target groups are all Chinese. According to the analysis results of total 272 respondents, firstly, most respondents prefer that overseas journey education should focus on studies, skills improving and cultural experiencing. In addition, the majority think that participants can also broaden international horizons, enrich their life experiences and improve individual cognition or independence ability through overseas study tours.
Importantly, this study also shows their requirements on the content and arrangements of study tour product. There were mainly six aspects mentioned: length of the program, elements in content design or arrangements, the number of team members, preferences in accommodation and food, things concerned while participating such programs and the preferences in study tour theme. Such requirements and preferences could be precious advice for study tour market.
The quantitative approach-questionnaire was used online via WeChat in this study and target groups are all Chinese. According to the analysis results of total 272 respondents, firstly, most respondents prefer that overseas journey education should focus on studies, skills improving and cultural experiencing. In addition, the majority think that participants can also broaden international horizons, enrich their life experiences and improve individual cognition or independence ability through overseas study tours.
Importantly, this study also shows their requirements on the content and arrangements of study tour product. There were mainly six aspects mentioned: length of the program, elements in content design or arrangements, the number of team members, preferences in accommodation and food, things concerned while participating such programs and the preferences in study tour theme. Such requirements and preferences could be precious advice for study tour market.