Developing a Canoe Tour for Upitrek Ltd.
Matzner, Ute (2011)
Kajaanin ammattikorkeakoulu
2011
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2011120817668
https://urn.fi/URN:NBN:fi:amk-2011120817668
Tiivistelmä
The thesis was aimed to result in a sound paddling tourism product for the tour operator Upitrek Ltd. This request of product extension was based on the customer demands the company is facing. Therefore Upitrek Ltd. has acted as the commissioning party in this thesis, as the company will be provided with a fully developed tour product.
The first section of this work investigates the history and current situation of the sector of water-based tourism, with an emphasis on paddling tourism, based on existing literature resources. This is followed by the introduction to the theoretical framework of tourism product development used in the later following case study. This theoretical framework presents the several layers of a tourism product and their significance in the development process. Furthermore the stages of the development process are explained in detail to provide a foundation for the later carried out development process. Additionally an analysis of paddling tourism in the target market is conducted by using secondary data. The outcome of this analysis reveals the current demand and thus the growth potential of paddling tourism supply.
The case study introduced the tour operator Upitrek Ltd. and the Hossa Hiking Area as the location of the paddling tour, before moving on to the actual product development process. In this section a detailed description of the stages of throughout creation of a paddling tour was provided on the foundation of the theoretical framework. The product development process was modified to the case of the company of Upitrek Ltd. This provided the final result of this thesis as being a paddling tour for Upitrek Ltd. which is meeting its current and future customers' demands.
The first section of this work investigates the history and current situation of the sector of water-based tourism, with an emphasis on paddling tourism, based on existing literature resources. This is followed by the introduction to the theoretical framework of tourism product development used in the later following case study. This theoretical framework presents the several layers of a tourism product and their significance in the development process. Furthermore the stages of the development process are explained in detail to provide a foundation for the later carried out development process. Additionally an analysis of paddling tourism in the target market is conducted by using secondary data. The outcome of this analysis reveals the current demand and thus the growth potential of paddling tourism supply.
The case study introduced the tour operator Upitrek Ltd. and the Hossa Hiking Area as the location of the paddling tour, before moving on to the actual product development process. In this section a detailed description of the stages of throughout creation of a paddling tour was provided on the foundation of the theoretical framework. The product development process was modified to the case of the company of Upitrek Ltd. This provided the final result of this thesis as being a paddling tour for Upitrek Ltd. which is meeting its current and future customers' demands.