Vietnamese customer behavior on instant noodles during national lockdown
Thuy, Nguyen (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202101051031
https://urn.fi/URN:NBN:fi:amk-202101051031
Tiivistelmä
This thesis is a study on Vietnamese customer behavior on instant noodles during the time Vietnam went through national lockdown (April 2020). The thesis provides findings for the impacts of national lockdown on Vietnamese customers and customer behavior on instant noodles. Furthermore, it also provides findings for how Vietnam-based retailers adapted to these changes in customer behavior.
In term of research method, a mixed methodology namely quantitative analysis and qualitative analysis are applied in the research process. For quantitative method, online survey with multiplechoice questions were conducted and received a sum of over 200 respondents. For qualitative research, phone call interviews with semi-structure interview were conducted. Due to the author’s limited network, the current complications of Vietnam’s pandemic situation, plus the constraint of time, there were only four candidates took part in the interview via phone call.
In term of research method, a mixed methodology namely quantitative analysis and qualitative analysis are applied in the research process. For quantitative method, online survey with multiplechoice questions were conducted and received a sum of over 200 respondents. For qualitative research, phone call interviews with semi-structure interview were conducted. Due to the author’s limited network, the current complications of Vietnam’s pandemic situation, plus the constraint of time, there were only four candidates took part in the interview via phone call.