Most suitable sales channel for Ruff Import Oy
Leimu, Emmi-Lotta (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020121428109
https://urn.fi/URN:NBN:fi:amk-2020121428109
Tiivistelmä
This bachelor’s thesis was commissioned by Ruff Import Oy. The main goal was to find out what is the best way to sell new pet supplies in Finland. The overall objective was to study different applicable theories and to make a buying behavior survey for pet owners living in Finland.
The Buying behavior survey was made online with Google Forms and the answers were collected in November 2020. The survey had nine questions including fixed questions and open-ended questions. Over three hundred pet owners filled in the survey.
Result of the research was that most pet owners prefer to buy pet supplies from a brick-and-mortar store and especially two pet supply chains were favored. Also, the online stores of these two companies were very popular among the pet owners participating in the survey.
Recommendations based on the information got from this thesis are that Ruff Import should co-operate with retailers in due to sell products as profitably as possible. Especially co-operation with specific pet supply chains would be ideal. The outcome of the thesis supported the theories familiarized with in the beginning of the research.
The Buying behavior survey was made online with Google Forms and the answers were collected in November 2020. The survey had nine questions including fixed questions and open-ended questions. Over three hundred pet owners filled in the survey.
Result of the research was that most pet owners prefer to buy pet supplies from a brick-and-mortar store and especially two pet supply chains were favored. Also, the online stores of these two companies were very popular among the pet owners participating in the survey.
Recommendations based on the information got from this thesis are that Ruff Import should co-operate with retailers in due to sell products as profitably as possible. Especially co-operation with specific pet supply chains would be ideal. The outcome of the thesis supported the theories familiarized with in the beginning of the research.