Solutions to Organic Growth Enablement through Capital Allocations : Case Study: Management Utilities Srl
Ulessi, Matjas (2020)
Ulessi, Matjas
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi-fe202402126798
https://urn.fi/URN:NBN:fi-fe202402126798
Tiivistelmä
This study evaluates the strongest capital allocations which could help the case company (involved in the business simulation industry) to achieve accelerated organic growth. The thesis is divided into theoretical framework and case study which are used to identify the improvements that can be made within the company and how to allocate its resources in order to exploit its potential.
A literature review was carried out and it allowed to design a theoretical framework through which the case study was analysed. In the theoretical framework, it is possible to find a thematic analysis of different strategies to business management of successful software developers/vendors.
The theoretical framework has also helped to create questions to be asked to the case company users/customers and managers, to understand the capital allocations that would be more effective for its growth.
The case company is an Italian firm: Management Utilities Srl. This case study is characterized by a mixed methods approach through surveys and interviews divulged amongst the people that are connected to the company, and by an action research approach that is characterized by a personal experience of the author (working for the company as a business developer).
After this thorough research, it was possible to reveal an encouraging answer to the research question. The capital allocation solutions rely on a change in structure for a better division of tasks. Through the investments in technology and a recruitment process for IT, business development, salesforce and marketing, the managers at Management Utilities considered that it is possible to tackle technological, qualitative, marketing, networking, sales and organizational issues and achieve organic growth.
A literature review was carried out and it allowed to design a theoretical framework through which the case study was analysed. In the theoretical framework, it is possible to find a thematic analysis of different strategies to business management of successful software developers/vendors.
The theoretical framework has also helped to create questions to be asked to the case company users/customers and managers, to understand the capital allocations that would be more effective for its growth.
The case company is an Italian firm: Management Utilities Srl. This case study is characterized by a mixed methods approach through surveys and interviews divulged amongst the people that are connected to the company, and by an action research approach that is characterized by a personal experience of the author (working for the company as a business developer).
After this thorough research, it was possible to reveal an encouraging answer to the research question. The capital allocation solutions rely on a change in structure for a better division of tasks. Through the investments in technology and a recruitment process for IT, business development, salesforce and marketing, the managers at Management Utilities considered that it is possible to tackle technological, qualitative, marketing, networking, sales and organizational issues and achieve organic growth.