Opportunities and perspectives for MICE businesses within Asia-Pacific region
Klyukina, Anastasia (2020)
Klyukina, Anastasia
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020112323778
https://urn.fi/URN:NBN:fi:amk-2020112323778
Tiivistelmä
Current research is dedicated to reveal and analyse the opportunities and perspectives for MICE industry within Asia-Pacific region.
Business tourism is a strategic tourism segment, as it is seen as one of the most powerful forces, which can contribute to economic and social development of a certain destination, and it is one of the biggest global economy boosters in general. Attracting the foreign investments and increasing the level of local tourism, creating and providing new work places, improvement of local areas, including the construction and reconstruction of event venues and emergence of international chains and branches, like hotel chains, transportation hubs, trade centers, international airports. All the above mentioned factors affect not only the image of the destination for the tourists, but also improves the quality of life for local citizens.
Asia Pacific region took Leading positions for the global growth already in 2019, and it is appearing to be desirably contested by leading MICE organizers in the field. Particularly, many MICE companies already put their attention to this destination. Australia, New Zealand, Dubai, Europe (particularly France and UK) and the USA (notably Hawaii) are starting to see the long term economic benefits in terms of tourism, retail, education and real estate sectors, from hosting large scale events for their clients within the region. Local governments within Asia-Pacific are seeing the great potential for the industry as well and starting to invest more money for the local MICE industry in order to support its activities and stimulate the demand from overseas.
Business tourism is a strategic tourism segment, as it is seen as one of the most powerful forces, which can contribute to economic and social development of a certain destination, and it is one of the biggest global economy boosters in general. Attracting the foreign investments and increasing the level of local tourism, creating and providing new work places, improvement of local areas, including the construction and reconstruction of event venues and emergence of international chains and branches, like hotel chains, transportation hubs, trade centers, international airports. All the above mentioned factors affect not only the image of the destination for the tourists, but also improves the quality of life for local citizens.
Asia Pacific region took Leading positions for the global growth already in 2019, and it is appearing to be desirably contested by leading MICE organizers in the field. Particularly, many MICE companies already put their attention to this destination. Australia, New Zealand, Dubai, Europe (particularly France and UK) and the USA (notably Hawaii) are starting to see the long term economic benefits in terms of tourism, retail, education and real estate sectors, from hosting large scale events for their clients within the region. Local governments within Asia-Pacific are seeing the great potential for the industry as well and starting to invest more money for the local MICE industry in order to support its activities and stimulate the demand from overseas.