Digital Marketing Plan for Oy Vaasan Vihannes
Moniruzzaman, Md (2020)
Moniruzzaman, Md
2020
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020111923408
https://urn.fi/URN:NBN:fi:amk-2020111923408
Tiivistelmä
The aim of the thesis was to formulate a digital marketing plan for the Oy Vaasan Vihannes from a business-to-business perspective. The thesis's main objective was to discover what type of digital marketing tools to acquire more B2B customers and increase sales. The final goal was to develop a digital marketing plan for Oy Vaasan Vihannes and give recommendations on how to implement digital marketing tools.
The literature review covered all the aspects such as digital marketing strategy and tools from a business-to-business perspective. The author also analyzed Oy Vaasan Vihannes's current digital marketing situation. It was essential to analyze the current digital marketing situation of the case company. The qualitative research method was used in the thesis, and semi-structured interviews were conducted with the participants. The theory from the literature review and its current digital marketing situation offered ideas to form the interview's open-ended questions.
Ultimately, the results demonstrate that the case company should make a website with good quality content, as content marketing is a useful tool in this current era. SEO also plays a vital role in website optimization, and the ranking of the website can also be enhanced. Furthermore, social media platforms were found indispensable in boosting the B2B customers for Oy Vaasan Vihannes.
The literature review covered all the aspects such as digital marketing strategy and tools from a business-to-business perspective. The author also analyzed Oy Vaasan Vihannes's current digital marketing situation. It was essential to analyze the current digital marketing situation of the case company. The qualitative research method was used in the thesis, and semi-structured interviews were conducted with the participants. The theory from the literature review and its current digital marketing situation offered ideas to form the interview's open-ended questions.
Ultimately, the results demonstrate that the case company should make a website with good quality content, as content marketing is a useful tool in this current era. SEO also plays a vital role in website optimization, and the ranking of the website can also be enhanced. Furthermore, social media platforms were found indispensable in boosting the B2B customers for Oy Vaasan Vihannes.