Business plan of a customization studio in Saint-Petersburg, Russia
Gurina, Elizaveta (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020111723052
https://urn.fi/URN:NBN:fi:amk-2020111723052
Tiivistelmä
Strategic business planning is one of the most vital aspects for every organisation as far as it guides the whole team on which area to focus and what kind of decisions to make in order to achieve the desired goals and profits. Since planning is a fundamental basis for a company’s success, it requires a thorough research and analysis. The aim of the study was to consider the complex situation of a case company in order to develop a strategic business plan, which subsequently can be implemented into the real life.
Theoretical part of a study wad based on comprehensive business and academic literature review, including newspapers and scientific articles. Empirical part of the study was based on a case company, which provides customization design services since 2017. The empirical part was conducted in form of questionnaires distributed through the Internet in order to acquire primary data and study a target customer group.
The study presents an extensive analysis of a case company and highlights the following topics: business strategy development, developing business processes, and developing a brand. Results of the research shows that proposed business strategy has a big potential and could generate profits while creating value for customers. Based on these findings, recommendations for actions were listed and shared with a head of the case company.
Theoretical part of a study wad based on comprehensive business and academic literature review, including newspapers and scientific articles. Empirical part of the study was based on a case company, which provides customization design services since 2017. The empirical part was conducted in form of questionnaires distributed through the Internet in order to acquire primary data and study a target customer group.
The study presents an extensive analysis of a case company and highlights the following topics: business strategy development, developing business processes, and developing a brand. Results of the research shows that proposed business strategy has a big potential and could generate profits while creating value for customers. Based on these findings, recommendations for actions were listed and shared with a head of the case company.