BUSINESS PLAN: FENFANG LI RESTAURANT
Lin, Meijuan (2011)
Lin, Meijuan
Kymenlaakson ammattikorkeakoulu
2011
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2011111814766
https://urn.fi/URN:NBN:fi:amk-2011111814766
Tiivistelmä
Xin Cai Oy is planning to open a new Chinese restaurant, called Fenfang Li Res-taurant. The research work is about the introduction of restaurant’s food and ser-vice, the choice of appropriate location, major competitors’ analysis, making mar-keting strategies, as well as calculation of financials.
The business plan employed primary market research and secondary market re-search. Primary market research is personal interviews by face-to-face or by phone. I have been interviewed with manager of Fenfang Li Restaurant, customer service manager of Hartwall Oy, and sales manager of Hartwall Oy between 2010 and 2011. Four large Asian food shops, Heino Tukku in Helsinki, and major competi-tors restaurant were made an on-the-spot investigation. Secondary market research means using published information, for example, books, industry profiles, trade journals, newspapers, or demographic profiles to complete theory parts.
The business plan will supply a good example for other Chinese restaurant as well. Restaurant product and service positioning, the employment of workers, marketing strategies making, and the capital of investment are well answered in detail. Meanwhile, state the competitive advantage in restaurant industry.
The business plan employed primary market research and secondary market re-search. Primary market research is personal interviews by face-to-face or by phone. I have been interviewed with manager of Fenfang Li Restaurant, customer service manager of Hartwall Oy, and sales manager of Hartwall Oy between 2010 and 2011. Four large Asian food shops, Heino Tukku in Helsinki, and major competi-tors restaurant were made an on-the-spot investigation. Secondary market research means using published information, for example, books, industry profiles, trade journals, newspapers, or demographic profiles to complete theory parts.
The business plan will supply a good example for other Chinese restaurant as well. Restaurant product and service positioning, the employment of workers, marketing strategies making, and the capital of investment are well answered in detail. Meanwhile, state the competitive advantage in restaurant industry.