City Conventions and Their Impact on the Sokos Hotels St. Petersburg Performance
Vorobeva, Iana (2020)
Vorobeva, Iana
2020
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020090120026
https://urn.fi/URN:NBN:fi:amk-2020090120026
Tiivistelmä
In St. Petersburg, thousands of city events are being organized annually, having a great influence on the tourist flow and hotel business. The aim of this thesis was to identify the types of MICE that Sokos Hotels Group should focus on to attract more guests in 2020-2024. The thesis raised issues concerning the Sokos Hotels marketing environment and marketing tools, as well as ways which might be used to promote this group’s hotels in St. Petersburg.
The research method was a qualitative method - collecting secondary information from sources such as books, web pages, articles related to marketing, and the official website of a group of hotels. The work conducted analyses of the marketing status of Sokos Hotels Group in St. Petersburg and identifies the types of events that will be organized in 2020-2024.
The main recommendations for the Sokos Hotels Group are to focus on sports events in the city and cooperate with sports venues to improve the tourist flow in hotels using advertising and pricing. Moreover, the Sokos Hotels Group should follow the news of recent events related to the Corona virus affecting the whole tourism business in general. The result of the thesis is a vertical cooperation with Gazprom Arena, Sports Complex Yubileiny, Petrovsky Stadium and Sibur Arena to attract more guests.
The research method was a qualitative method - collecting secondary information from sources such as books, web pages, articles related to marketing, and the official website of a group of hotels. The work conducted analyses of the marketing status of Sokos Hotels Group in St. Petersburg and identifies the types of events that will be organized in 2020-2024.
The main recommendations for the Sokos Hotels Group are to focus on sports events in the city and cooperate with sports venues to improve the tourist flow in hotels using advertising and pricing. Moreover, the Sokos Hotels Group should follow the news of recent events related to the Corona virus affecting the whole tourism business in general. The result of the thesis is a vertical cooperation with Gazprom Arena, Sports Complex Yubileiny, Petrovsky Stadium and Sibur Arena to attract more guests.