Effects of the Market Change for Helen and its Business Functions
Pitsinki, Ella (2020)
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Lataukset:
Pitsinki, Ella
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020060416998
https://urn.fi/URN:NBN:fi:amk-2020060416998
Tiivistelmä
1.1.2020 gas market opened to competition in Finland and this change offered new business opportunities to Helen. Before the market opened, Helen has had to prepare for it among others by building the right surfaces for IT-systems for controlling stock exchange and predictions.
The objective of this thesis was to clarify the effects of the change for Helen and its business functions taking into account the system’s functionality and information flow with an emphasis on the customer perspective as well as to draw conclusions for further actions. That means finding theory about good practices that helps to analyze the change in the company’s external environment, which is the market change, and analysis of company strategic operating environment.
This thesis introduces the gas market change as a whole and from Helen’s point of view. As a theory suitable for market change, the PESTLE analysis is appropriate, as it provides a broad picture of the situation before and after the change, taking into account the different topics of the market. The Porter’s five force theory gave a clear view of the market change from Helen’s point of view, also taking into account other market participants. The resource and capability analysis also identified Helen’s resources and through the SWOT analysis, strengths, opportunities, weaknesses and threats, thus reaching an even more detailed perspective on the impact of Helen’s own situation and change in operations.
The objective of this thesis was to clarify the effects of the change for Helen and its business functions taking into account the system’s functionality and information flow with an emphasis on the customer perspective as well as to draw conclusions for further actions. That means finding theory about good practices that helps to analyze the change in the company’s external environment, which is the market change, and analysis of company strategic operating environment.
This thesis introduces the gas market change as a whole and from Helen’s point of view. As a theory suitable for market change, the PESTLE analysis is appropriate, as it provides a broad picture of the situation before and after the change, taking into account the different topics of the market. The Porter’s five force theory gave a clear view of the market change from Helen’s point of view, also taking into account other market participants. The resource and capability analysis also identified Helen’s resources and through the SWOT analysis, strengths, opportunities, weaknesses and threats, thus reaching an even more detailed perspective on the impact of Helen’s own situation and change in operations.