Market analysis and growth strategy for Norwegian supply chain traceability systems provider in Vietnamese seafood market
Tran, Duy (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020060115692
https://urn.fi/URN:NBN:fi:amk-2020060115692
Tiivistelmä
There is a huge demand for a complete traceability system in the Vietnamese sea-food industry. The case company- CodeIT AS will take this opportunity as a specialist in this field.
The main objective of this study is to understand the market and identify the market growth strategy by CodeIT AS.
The methodology was based on qualitative research. The author acquired primary data from semi-structured interviews with the CEO of the company and direct observations from a 3-month-long internship. Secondary data was collected from books, articles and online sources.
The research results show the case company has a solid market position. With the right marketing strategies, CodeIT’s growth will be strong due to the rapid development of seafood market Vietnam.
The main objective of this study is to understand the market and identify the market growth strategy by CodeIT AS.
The methodology was based on qualitative research. The author acquired primary data from semi-structured interviews with the CEO of the company and direct observations from a 3-month-long internship. Secondary data was collected from books, articles and online sources.
The research results show the case company has a solid market position. With the right marketing strategies, CodeIT’s growth will be strong due to the rapid development of seafood market Vietnam.