Customer awareness of sustainability at a luxury hotel – Case of QO Hotel Amsterdam
Butomo, Alisa (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020052714522
https://urn.fi/URN:NBN:fi:amk-2020052714522
Tiivistelmä
This thesis covers the topic of methods to raise inner customer awareness in sustainable hotel according to its luxury and sustainable standards. This thesis accommodates information about environmental sustainability in hospitality, luxury, and customer awareness. The research done comprised information about sustainable tourism in a hotel sphere, how efficiently it can couple with luxury standards and luxury position of the hotel, and how in such conditions to include inner customer awareness inside the hotel without violating borders and standards of the hotel.
Thesis’s goal is to research case of QO Hotel Amsterdam regarding lack of customer awareness inside the hotel’s building. Thesis objectives are: study methods of raising customer awareness about hotel’s sustainable steps and actions, analyse what data should be displayed, and by what implies.
Theoretical part of the study combines research completed in sustainability sphere; books based on main thesis’ topics. It also accommodates successful cases from hotels all around the world, that have implemented sustainable approach into their operations. Same approach is used to cover topics of luxury and customer awareness.
The chosen methods for data collection were observation and survey, which were done from January till May 2020. The survey was directed to a group of new employees to the hotel and the observations were collected while the author was doing her work placement at the hotel. The results of the thesis include data about the level of customer awareness of sustainability and recommendations to increase it.
Survey data was designed into charts and tables for most convenient perception and analysis. After that, on the basis of survey and observation results, combined with theoretical background, different ideas were designed, and suggestions made. Suggestions and ideas were given not only in descriptive but also in visual way for reader’s and employer’s clearer appreciation and understanding how given suggestions can be successfully implemented into rapid hotel’s life. As a result of thesis, different opinions and suggestions were created by author on how inner customer awareness can be changed successfully both to support current awareness sources and add new ones.
Thesis’s goal is to research case of QO Hotel Amsterdam regarding lack of customer awareness inside the hotel’s building. Thesis objectives are: study methods of raising customer awareness about hotel’s sustainable steps and actions, analyse what data should be displayed, and by what implies.
Theoretical part of the study combines research completed in sustainability sphere; books based on main thesis’ topics. It also accommodates successful cases from hotels all around the world, that have implemented sustainable approach into their operations. Same approach is used to cover topics of luxury and customer awareness.
The chosen methods for data collection were observation and survey, which were done from January till May 2020. The survey was directed to a group of new employees to the hotel and the observations were collected while the author was doing her work placement at the hotel. The results of the thesis include data about the level of customer awareness of sustainability and recommendations to increase it.
Survey data was designed into charts and tables for most convenient perception and analysis. After that, on the basis of survey and observation results, combined with theoretical background, different ideas were designed, and suggestions made. Suggestions and ideas were given not only in descriptive but also in visual way for reader’s and employer’s clearer appreciation and understanding how given suggestions can be successfully implemented into rapid hotel’s life. As a result of thesis, different opinions and suggestions were created by author on how inner customer awareness can be changed successfully both to support current awareness sources and add new ones.