How to promote Massidea.org activities to Russian universities to achieve collaboration in the future. Case: Massidea.org
Yakovleva, Olga (2011)
Laurea-ammattikorkeakoulu
2011
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201105127662
https://urn.fi/URN:NBN:fi:amk-201105127662
Tiivistelmä
This thesis mainly concentrates on international marketing and e-mail marketing. The main objective of the study is to determine how to promote Massidea.org activities to Russian uni-versities and how to use e-mail marketing for this purpose. One of the aims is to identify the problems that can occur during the marketing process and give possible solutions and advice on how to overcome these obstacles. Moreover the thesis aims to identify how Russian univer-sities need to be contacted in order to establish cooperation with them in the future.
Qualitative approach was taken to gathering information for this study and the research was conducted using semi-structured interviews. Qualitative research allowed the author to gather deep and valuable information. Semi-structured interviews helped the researcher to obtain feedback from the interviewees who shared their opinions, ideas, views and gave comments during the discussions.
The thesis provides theoretical information on such fields as international marketing, market-ing communications, e-mail marketing and social media. The theoretical sector supports the research activities and contributes to general knowledge about the topic.
The process of contacting universities in Russia is described in the study. The results analysis and summary of the feedback are presented by the author. The thesis discusses the problems that occurred during the research and in the end of the thesis the writer gives recommenda-tions on how to cope with them and makes conclusions.
The thesis is based on the Massidea.org concept, developed in Laurea University of Applied Sciences and the process of writing the thesis was supported by the Massidea.org team.
Qualitative approach was taken to gathering information for this study and the research was conducted using semi-structured interviews. Qualitative research allowed the author to gather deep and valuable information. Semi-structured interviews helped the researcher to obtain feedback from the interviewees who shared their opinions, ideas, views and gave comments during the discussions.
The thesis provides theoretical information on such fields as international marketing, market-ing communications, e-mail marketing and social media. The theoretical sector supports the research activities and contributes to general knowledge about the topic.
The process of contacting universities in Russia is described in the study. The results analysis and summary of the feedback are presented by the author. The thesis discusses the problems that occurred during the research and in the end of the thesis the writer gives recommenda-tions on how to cope with them and makes conclusions.
The thesis is based on the Massidea.org concept, developed in Laurea University of Applied Sciences and the process of writing the thesis was supported by the Massidea.org team.