Best Practices in Web-Store Design
Belahcen, Silviya (2011)
Belahcen, Silviya
HAAGA-HELIA ammattikorkeakoulu
2011
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2011053110526
https://urn.fi/URN:NBN:fi:amk-2011053110526
Tiivistelmä
The purpose of this thesis was to identify current problems of existing web-stores, find solutions and extract the best practises that can be applied to specifically web-store design.
Exploratory research method was applied in this study. The study was carried using literal/ online sources and a survey. The survey was sent to all students of HAAGA-HELIA University of Applied sciences and 301 responces were received.
The study revealed that the core problems with web-store design are that the industry’s focus is on development and forgets some fundamental rules, such as, usability studies. In addition, the study stresses on how important and vital users’ opinions are for the success of a web-store. Furthermore, survey results indicated dissatisfaction of users with some common web-store design practices, such as, advertising and subscription practices.
The results of the study were the discovered best practices for web-store design. The study concludes that due to the growing demand regarding user needs, further studies on web-store design need to be conducted.
Exploratory research method was applied in this study. The study was carried using literal/ online sources and a survey. The survey was sent to all students of HAAGA-HELIA University of Applied sciences and 301 responces were received.
The study revealed that the core problems with web-store design are that the industry’s focus is on development and forgets some fundamental rules, such as, usability studies. In addition, the study stresses on how important and vital users’ opinions are for the success of a web-store. Furthermore, survey results indicated dissatisfaction of users with some common web-store design practices, such as, advertising and subscription practices.
The results of the study were the discovered best practices for web-store design. The study concludes that due to the growing demand regarding user needs, further studies on web-store design need to be conducted.