DEVELOPMENT OF CREATIVE INDUSTRIES IN CHINA : The case of Shenyang International Creative Valley
Nan, Yiyang (2011)
Keski-Pohjanmaan ammattikorkeakoulu
2011
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201105137878
https://urn.fi/URN:NBN:fi:amk-201105137878
Tiivistelmä
The idea of “Creative industry” grew its popularity all around the world very fast. It has been seen as the biggest sensation in business word and it is still playing a big role in business world today. In creative economy the money and machinery is not the key to success any more. The new ideas and customers’ personal satisfaction are the leading sources. The creative economy is creating new ways of doing as well as thinking. People’s talents and skills are the main resources where the industry starts to build up.
The objective of this thesis was to get most of the information of the International Creative Valley and other creative industries as a whole, and make an analysis of the general development of creative industry in China. It describes the theories and features of creative industries, and the development bottlenecks of Chinese creative industries, as well as the recommendations on improvement by using the example of Shenyang International Creative Valley from different views of business.
The creative industry is pretty new as an idea and as a term. This thesis gives an overview of the creative enterprises which use people’s creativities as a motive force in everyday business, and helps the reader understand more about this line of business and how it works in China.
The objective of this thesis was to get most of the information of the International Creative Valley and other creative industries as a whole, and make an analysis of the general development of creative industry in China. It describes the theories and features of creative industries, and the development bottlenecks of Chinese creative industries, as well as the recommendations on improvement by using the example of Shenyang International Creative Valley from different views of business.
The creative industry is pretty new as an idea and as a term. This thesis gives an overview of the creative enterprises which use people’s creativities as a motive force in everyday business, and helps the reader understand more about this line of business and how it works in China.