The current e-marketing activities of SME. Case Fotomina Ltd
Ben Othman, Jelena (2010)
HAAGA-HELIA ammattikorkeakoulu
2010
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2010120717334
https://urn.fi/URN:NBN:fi:amk-2010120717334
Tiivistelmä
This thesis explores the current e-marketing activities of Fotomina Ltd and suggests possible improvements. The topic of this thesis has an important applied perspective for small and medium sized businesses. The e-marketing activities in the case of Fotomina were planned with an eye on the lack of resources young businesses usually have. While working on the thesis it was noticed that e-marketing literature is centred on large businesses with a lot of resources and a variety of ways to operate. In the case of this thesis the research was carried out especially to be applied by small companies in the early stages of their development.
Being a young company that started its business in 2009, Fotomina is still in its infancy. As this thesis developed, it has opened up the encouraging ambitions of the CEO that will be conducive to the future success of the company. The thesis points out some problems Fotomina in particular and SMEs in general face in this regard. Nonetheless, the thesis draws its conclusions on a positive note giving recommendations to Fotomina on possible improvements of e-marketing activities.
The thesis follows a qualitative approach. The answers to interview questions have been correlated to both theoretical and practical situations. A major limitation in this regard was that the thesis could not obtain the views of all interviewees originally planned. The main reason was the reluctance of most competitors to participate and answer the questions due to competitive reasons and the sensitive nature of informa-tion. However, Fotomina can learn from this by becoming more aware of the competitive environment in which it wants to succeed.
Being a young company that started its business in 2009, Fotomina is still in its infancy. As this thesis developed, it has opened up the encouraging ambitions of the CEO that will be conducive to the future success of the company. The thesis points out some problems Fotomina in particular and SMEs in general face in this regard. Nonetheless, the thesis draws its conclusions on a positive note giving recommendations to Fotomina on possible improvements of e-marketing activities.
The thesis follows a qualitative approach. The answers to interview questions have been correlated to both theoretical and practical situations. A major limitation in this regard was that the thesis could not obtain the views of all interviewees originally planned. The main reason was the reluctance of most competitors to participate and answer the questions due to competitive reasons and the sensitive nature of informa-tion. However, Fotomina can learn from this by becoming more aware of the competitive environment in which it wants to succeed.