Designing Business Model for Precise GNSS Positioning Correction service FINPOS
Laaksonen, Antti (2019)
Laaksonen, Antti
2019
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019112722892
https://urn.fi/URN:NBN:fi:amk-2019112722892
Tiivistelmä
The purpose of this thesis was to find ways for opening Precise Positioning FINPOS RTK-service and FinnRef GNSS CORS Network Data to all so that everyone can benefit from the openness of FINPOS services. National Land Survey of Finland (NLS) is a government agency responsible of Finland’s cadastral surveys, maintaining information about properties and dwellings, handle registrations of title and mortgages, produce map data and promote the research of spatial data. Part of FINPOS services were still closed from the public. The need for full-service openness had reached a significant demand from the public, private and global sector. New business model for FINPOS services was required to open the services to all.
Existing knowledge was used to gain better understanding of how a new business model can be designed. Business Model Canvas tool was selected to help design the FINPOS business model. Current State Analyses of GNSS Positioning service market in Finland and globally were also carried out.
The outcome of this thesis was a New Business Model design for NLS FINPOS services stating the biggest possible added values as a proposal for everyone; GNSS RTK positioning service for free and FinnRef GNSS CORS Network data for a fee for every positioning service provider to secure the quality and availability of FinnRef data. The data having a fee makes it possible to produce free precise positioning for Finnish tax payers with the same quality and availability as for all other positioning service providers for other use cases like autonomous vehicles. The outcome of the analyses was presented as a business proposal to the key stakeholders in National Land Survey of Finland.
Existing knowledge was used to gain better understanding of how a new business model can be designed. Business Model Canvas tool was selected to help design the FINPOS business model. Current State Analyses of GNSS Positioning service market in Finland and globally were also carried out.
The outcome of this thesis was a New Business Model design for NLS FINPOS services stating the biggest possible added values as a proposal for everyone; GNSS RTK positioning service for free and FinnRef GNSS CORS Network data for a fee for every positioning service provider to secure the quality and availability of FinnRef data. The data having a fee makes it possible to produce free precise positioning for Finnish tax payers with the same quality and availability as for all other positioning service providers for other use cases like autonomous vehicles. The outcome of the analyses was presented as a business proposal to the key stakeholders in National Land Survey of Finland.