Analyzing the Influence of Perceived Attributes towards Consumer Adoption of Crowdsourced Delivery in Vietnam.
Nguyen, Khanh (2019)
Nguyen, Khanh
2019
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019102120090
https://urn.fi/URN:NBN:fi:amk-2019102120090
Tiivistelmä
Last-mile delivery played a crucial role in e-commerce success. On-demand and personalized delivery services were required, including flexibility, visibility, and faster delivery. However, Vietnam’s last-mile was encountering by national challenges, namely, urbanization issues, poor technologies, infrastructure, and Cash-on-Delivery. They resulted in the pressures on customer fulfillment and operational efficiency. Crowd-sourced delivery was considered as a possible solution to optimize Vietnam’s last-mile delivery.
The objectives of the study were to investigate the influence of six attributes in customer intention towards the adoption of crowd shipping in Vietnam. The study supported the understanding of the acceptance of the intelligent alternative from behavioral perspectives. The research could hopefully be generalized as a guideline to identify factors influencing the adoption of crowd shipping. It could provide a knowledge base for enterprises on future developments.
Based on the literature review on last-mile and crowd-sourced delivery, the mixed-method approach, the qualitative and quantitative approaches were used to attain the objectives. The online structured questionnaire was implemented to collect 115 online responses in the anonymous form. The quantitative approach was used to analyze the obtained data. The interviews were conducted with five individuals in association with the desired objectives.
The outcomes of the study suggested a high likelihood of customer intention towards diffusion. Relative advantages and observability had positive significant relationships with customers’ intention. The study found no relationship between perceived risks and cus- tomers’ intention.
The objectives of the study were to investigate the influence of six attributes in customer intention towards the adoption of crowd shipping in Vietnam. The study supported the understanding of the acceptance of the intelligent alternative from behavioral perspectives. The research could hopefully be generalized as a guideline to identify factors influencing the adoption of crowd shipping. It could provide a knowledge base for enterprises on future developments.
Based on the literature review on last-mile and crowd-sourced delivery, the mixed-method approach, the qualitative and quantitative approaches were used to attain the objectives. The online structured questionnaire was implemented to collect 115 online responses in the anonymous form. The quantitative approach was used to analyze the obtained data. The interviews were conducted with five individuals in association with the desired objectives.
The outcomes of the study suggested a high likelihood of customer intention towards diffusion. Relative advantages and observability had positive significant relationships with customers’ intention. The study found no relationship between perceived risks and cus- tomers’ intention.