Enhancing user experience with a Wordpress website: a case study of a yoga center
Pham, Dieu (2019)
Pham, Dieu
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019103020431
https://urn.fi/URN:NBN:fi:amk-2019103020431
Tiivistelmä
This bachelor’s thesis report provides a complete instruction for creating a user-friendly website based on the Wordpress Content Management System, with information about how to maintain the effectiveness of the website. In addition, the report presents the result of the project, which is a website for the Yoga Studio Five center, the client.
With the development of the health and fitness industry, more and more private companies and small organizations are building their own gyms, as well as yoga centers. At present, customers require a good platform to explore the services offered by those centers, helping them to decide on buying membership. As a result, a website is essential for the development of the centers.
In this thesis, the Agile method was used as a guideline for the process. After completion, each module and part of the website are delivered to the customer to test and confirm. The final step was to gather all the finished parts to build a fully functional website.
Once the client has access to the new website, he/she can update information about the center, and also in the future, when they decide to expand their business, they will be able to create a website following the instructions in this thesis report.
Search engine optimization (SEO) will also be focused when developing the website, due to the fact that the competition in fitness industry is increasing dramatically, a good SEO website can be stand out whenever customer makes a search.
The thesis utilises data collected using both qualitative and quantitative methods. Interviewing with the IT manager and deputy director of the center was mainly focused to obtain the most important information, while secondary data including books, online sources, statistics, other websites for benchmarking and the author’s knowledge will be used to support the thesis.
Finally, the whole website will be tested locally before packing and sending to the client. First users and staff will evaluate the efficiency of the website. Once received, the client can create an account to have full access to the website.
With the development of the health and fitness industry, more and more private companies and small organizations are building their own gyms, as well as yoga centers. At present, customers require a good platform to explore the services offered by those centers, helping them to decide on buying membership. As a result, a website is essential for the development of the centers.
In this thesis, the Agile method was used as a guideline for the process. After completion, each module and part of the website are delivered to the customer to test and confirm. The final step was to gather all the finished parts to build a fully functional website.
Once the client has access to the new website, he/she can update information about the center, and also in the future, when they decide to expand their business, they will be able to create a website following the instructions in this thesis report.
Search engine optimization (SEO) will also be focused when developing the website, due to the fact that the competition in fitness industry is increasing dramatically, a good SEO website can be stand out whenever customer makes a search.
The thesis utilises data collected using both qualitative and quantitative methods. Interviewing with the IT manager and deputy director of the center was mainly focused to obtain the most important information, while secondary data including books, online sources, statistics, other websites for benchmarking and the author’s knowledge will be used to support the thesis.
Finally, the whole website will be tested locally before packing and sending to the client. First users and staff will evaluate the efficiency of the website. Once received, the client can create an account to have full access to the website.