Brand development of the international experts working at the Finnish Rescue Departments
Veneskari, Teemu (2019)
Veneskari, Teemu
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019103020370
https://urn.fi/URN:NBN:fi:amk-2019103020370
Tiivistelmä
Brand awareness is a base for consumers for using certain products. Rescue Services provide a variety of services due to their constitutional obligations towards inhabitants or visitors in Finland. The responsibilities are increasing due the networked world at the Res-cue Services. Therefore, there are needs to provide information about these services, which can also be branded. Rescue Services has obligations to provide services, not only on national but also on international level.
The Aim of this study is to identify the brand of international experts working at Finnish Rescue Departments and how develop it. Firstly, the objective of this study is to research what is the brand of international experts working at Finnish Rescue Departments and sec-ondly, to make proposals how to develop it. The Research question is how to develop the brand of international experts working at Finnish Rescue Departments.
The study was related to branding and international activities of Rescue Services. Selected theories focused on branding from different perspectives providing a comprehensive set of these phenomena. The main data of research was collected from the 11 in-depth inter-views by using qualitative methods. Supporting data was collected from two questionnaires regarding national and international experts of Rescue Services. The main data was ana-lysed by content analysis and divided to four (4) main categories and twelve (12) sub-categories.
The main findings of this study indicated that there is no common brand of International experts working at Rescue Departments. There is no common national level brand for Res-cue Services or strategy which is directly supporting branding. The Brand of international experts was considered quite fragmented and individual depended. There are needs for national level branding of whole Rescue Services. This can provide more solid frames for national level branding of the international experts working at Rescue Departments. Res-cue Departments can use internationalism as a tool for improving their employee’s perfor-mance. This can be done by including internationalism as a career path and by using more widely employee’s expertise for providing services to customers.
The Aim of this study is to identify the brand of international experts working at Finnish Rescue Departments and how develop it. Firstly, the objective of this study is to research what is the brand of international experts working at Finnish Rescue Departments and sec-ondly, to make proposals how to develop it. The Research question is how to develop the brand of international experts working at Finnish Rescue Departments.
The study was related to branding and international activities of Rescue Services. Selected theories focused on branding from different perspectives providing a comprehensive set of these phenomena. The main data of research was collected from the 11 in-depth inter-views by using qualitative methods. Supporting data was collected from two questionnaires regarding national and international experts of Rescue Services. The main data was ana-lysed by content analysis and divided to four (4) main categories and twelve (12) sub-categories.
The main findings of this study indicated that there is no common brand of International experts working at Rescue Departments. There is no common national level brand for Res-cue Services or strategy which is directly supporting branding. The Brand of international experts was considered quite fragmented and individual depended. There are needs for national level branding of whole Rescue Services. This can provide more solid frames for national level branding of the international experts working at Rescue Departments. Res-cue Departments can use internationalism as a tool for improving their employee’s perfor-mance. This can be done by including internationalism as a career path and by using more widely employee’s expertise for providing services to customers.