Last-mile delivery for e-Commerce in Vietnam: Current situation and future challenges
Hoang, Thao (2019)
Hoang, Thao
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019102520225
https://urn.fi/URN:NBN:fi:amk-2019102520225
Tiivistelmä
As a result of the global expansion of the Internet, e-Commerce has changed the way we shop, as well as other aspects of our daily lives. Many services including logistics changed themselves to adapt to the high demands of e-Commerce consumers. This thesis employs a deductive approach and analyses both qualitative and quantitative data to answer two research questions: “What is the current situation of last-mile delivery for e-Commerce in Vietnam?” and “What are the potential challenges for the development of last-mile delivery service in Vietnam?”.
The theoretical part of the thesis discusses the concept of both e-Commerce and last-mile delivery. Secondary data from published books, market reports and certified internet sites are collected and analysed to give an overview of the thesis objectives.
On the other hand, the empirical part presents an empirical study concerning Viet-namese e-Commerce end-consumers. The author conducts an online survey and distributes it among different groups of potential Vietnamese e-Commerce consumers. The survey collects primary empirical data by focusing on examining their experience with e-Commerce last-mile delivery.
The findings of the study provide information about the current situation and the future challenges of last-mile delivery for e-Commerce in Vietnam. Last-mile delivery for e-Commerce is witnessing its fastest-growing phase since adopted to Vietnam in the 2010s.
In general, the current service can cover the majority of the Vietnamese market demands by operating smooth deliveries in a nationwide network. However, its disadvantages are undeveloped infrastructure, pre-dominance of basic delivery and payment methods such as attended home delivery and COD payment. The mismatch between the customers’ expectations and the market’s immaturity is considered as the most significant challenge of this industry. After discussing the pros and cons of last-mile delivery for e-Commerce in Vietnam, the thesis also makes suggestions for future research.
The theoretical part of the thesis discusses the concept of both e-Commerce and last-mile delivery. Secondary data from published books, market reports and certified internet sites are collected and analysed to give an overview of the thesis objectives.
On the other hand, the empirical part presents an empirical study concerning Viet-namese e-Commerce end-consumers. The author conducts an online survey and distributes it among different groups of potential Vietnamese e-Commerce consumers. The survey collects primary empirical data by focusing on examining their experience with e-Commerce last-mile delivery.
The findings of the study provide information about the current situation and the future challenges of last-mile delivery for e-Commerce in Vietnam. Last-mile delivery for e-Commerce is witnessing its fastest-growing phase since adopted to Vietnam in the 2010s.
In general, the current service can cover the majority of the Vietnamese market demands by operating smooth deliveries in a nationwide network. However, its disadvantages are undeveloped infrastructure, pre-dominance of basic delivery and payment methods such as attended home delivery and COD payment. The mismatch between the customers’ expectations and the market’s immaturity is considered as the most significant challenge of this industry. After discussing the pros and cons of last-mile delivery for e-Commerce in Vietnam, the thesis also makes suggestions for future research.