Advertising strategies affecting consumer behavior
Aslam, Zalam (2019)
2019
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019102220119
https://urn.fi/URN:NBN:fi:amk-2019102220119
Tiivistelmä
The aim of this Master’s thesis was to address the effectiveness of marketing strategies as part of a successful business plan. The business world is expanding every day. For businesses, specially SME’ it is becoming more and more difficult to have their visibility in the competitive market. The big giants either capturing the market share or giving a tough competition to their small competitors.
The first case study based on a marketing plan, for a medium sized below-the-line marketing company, prepared by Ad Professional, a professional marketing company based in Lahore-Pakistan. The second case study is about the marketing strategies of Haier, a Chinese company deals in household appliances (white goods) in Pakistan. In this research, focus is on different elements effecting the consumer deci-sion, cultural norms and purchasing power.
In order to ensure the consistent growth of the company, the suggested marketing strategies, in both cases, should be implemented in due time course. But at the same time, only implementing the polices alone might not work, but a follow up and reading the marketing situation early enough, also the key factor of successful marketing plan. All these researches and plan are made, based on the current situ-ation of the companies and existing mark environment.
The first case study based on a marketing plan, for a medium sized below-the-line marketing company, prepared by Ad Professional, a professional marketing company based in Lahore-Pakistan. The second case study is about the marketing strategies of Haier, a Chinese company deals in household appliances (white goods) in Pakistan. In this research, focus is on different elements effecting the consumer deci-sion, cultural norms and purchasing power.
In order to ensure the consistent growth of the company, the suggested marketing strategies, in both cases, should be implemented in due time course. But at the same time, only implementing the polices alone might not work, but a follow up and reading the marketing situation early enough, also the key factor of successful marketing plan. All these researches and plan are made, based on the current situ-ation of the companies and existing mark environment.