Market Research For A Vietnamese Vegan Bakery In Turku, Finland
Le, Duyen (2019)
Le, Duyen
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019102020069
https://urn.fi/URN:NBN:fi:amk-2019102020069
Tiivistelmä
The purpose of this thesis is to find the potential market for a new Vietnamese vegan bakery in Turku, Finland. For starter, the idea was come into the author’s mind after the author has been through few problems in personal health; therefore, the author has changed to vegan diet to seek for better health choices. However, due to many reasons, this project is not an actual business plan because it is whether a real vegan bakery store is built or not in the future. Eventually, the market research is conducted to serve the target of this thesis. Additionally, through a survey of market research, it is supposed to have ideas about the demand of bakery business in Turku area.
People, recently, focus more on their health as they are choosing healthy lifestyle for their daily routine. Primarily, in order to have a healthy life, it is significant to have a healthy diet. From this reason, today, people are having their own diet which is suitable for their health situation. In a sense, from several types of diets, vegan is known as phenomenon. People concern not only about their mental and physical health, but also about the nature and animals. Hence, vegan might be an appropriate diet for changing life. The problem is; however, changing to healthy diet or particularly vegan diet that does not mean cutting the desserts (cakes or pas-tries) totally.
Essentially, the main focus of this research is to recognize the rate of demand of vegan pastries. In addition, the market research is to help understanding the behavior of the customer about vegan food and particularly, about vegan pastries. Besides that, the theories relating to marketing research is applied to create the possible marketing strategy for a new bakery. Eventually, if the outcome of the research is positive, the new vegan bakery store might be actually established in the near future.
People, recently, focus more on their health as they are choosing healthy lifestyle for their daily routine. Primarily, in order to have a healthy life, it is significant to have a healthy diet. From this reason, today, people are having their own diet which is suitable for their health situation. In a sense, from several types of diets, vegan is known as phenomenon. People concern not only about their mental and physical health, but also about the nature and animals. Hence, vegan might be an appropriate diet for changing life. The problem is; however, changing to healthy diet or particularly vegan diet that does not mean cutting the desserts (cakes or pas-tries) totally.
Essentially, the main focus of this research is to recognize the rate of demand of vegan pastries. In addition, the market research is to help understanding the behavior of the customer about vegan food and particularly, about vegan pastries. Besides that, the theories relating to marketing research is applied to create the possible marketing strategy for a new bakery. Eventually, if the outcome of the research is positive, the new vegan bakery store might be actually established in the near future.