Internal communication in the digital workplace: digital communication channels and employee engagement
Bui, Thuy Linh (2019)
Bui, Thuy Linh
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019100419539
https://urn.fi/URN:NBN:fi:amk-2019100419539
Tiivistelmä
Organisational communication has been considered the backbone of the modern business’s success for years. A company and its stakeholders raise significant interest and demand for transparency, effectiveness, and flexibility toward communication strategies. Fundamentally, communicating is a process of exchanging information. In the digital world, a single piece of information is digitalized and connected. Organisational communication has transformed significantly during the last decade as the ultimate results of megatrends as globalization and digitalization.
This thesis scrutinizes communication issues in the case company’s internal communication. The problems arise from low communication interaction and unclear strategies. The objective of this is to provide readers with profound knowledge of internal communication in a digital workplace. The author aims to help researchers and companies to review their communication process and build proper communication plans.
To examine the issues, the author studies literature, chooses research methodology, formulates a survey, produces findings, and gives suggestions. Critical topics needed to be investigated are channel preferences and the relationship between internal communication and employee engagement. Exploratory research and descriptive research are approaches to the thesis’s questions and problems.
This research gains insights into the commissioned company’s internal communication that the company had a two-way communication flow with both informal and formal types of information. They also had a good feedback scheme. However, the company found challenges in selecting the right channels among the multiple channels available, in detecting the right group of employees, and in creating precise content for internal communication. One important finding was that effective internal communication helped employees become involved and engaged in their work.
This thesis scrutinizes communication issues in the case company’s internal communication. The problems arise from low communication interaction and unclear strategies. The objective of this is to provide readers with profound knowledge of internal communication in a digital workplace. The author aims to help researchers and companies to review their communication process and build proper communication plans.
To examine the issues, the author studies literature, chooses research methodology, formulates a survey, produces findings, and gives suggestions. Critical topics needed to be investigated are channel preferences and the relationship between internal communication and employee engagement. Exploratory research and descriptive research are approaches to the thesis’s questions and problems.
This research gains insights into the commissioned company’s internal communication that the company had a two-way communication flow with both informal and formal types of information. They also had a good feedback scheme. However, the company found challenges in selecting the right channels among the multiple channels available, in detecting the right group of employees, and in creating precise content for internal communication. One important finding was that effective internal communication helped employees become involved and engaged in their work.