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Research on the Market Potential for Local Purified Water in Ilaje, Nigeria.

Ikuesan, Oladeji (2010)

 
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Oladeji_ Ikuesan.pdf (531.0Kt)
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Ikuesan, Oladeji
Laurea-ammattikorkeakoulu
2010
All rights reserved
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2010120817479
Tiivistelmä
Lack of potable water has always been a problem for many communities, especially in ‎developing countries, and Ilaje in Nigeria, is not an exception to this lack of healthy water. The ‎aim of this study was focused on current water situation in Ilaje, hence investigating the market ‎potential for purified potable water in the region. There are different reports from the United ‎Nations and more organizations about future shortage of water. Among the world strategic ‎resources, oil, land, coal etc., none of them will be more valuable than fresh water in the ‎coming decades. ‎

The oil rich Ilaje region has a population of approximately three hundred thousand (300,000) ‎inhabitants; this alone is staggering enough to convince potential investors in water technology ‎industry. However, there was a need to look into the possibility of venturing into such a business ‎there, through some research methods that will get the opinion of the prospective consumers ‎and the view of the policy makers towards a private purified water company in the region. This ‎resulted in a structured questionnaire to carry out a survey; some interviews were also executed ‎to support the available secondary information.‎

Despite being surrounded with water, it was found that drinking waters are supplied to Ilaje ‎communities from neighbouring towns through motor trucks; the closest town is about 25km ‎away from Ilaje, and the purity of the water is not guaranteed. Based on all the information ‎gathered, Ilaje remains a potential market for healthy potable water, but still lacks basic in-‎frastructures for direct water supply to homes through pipes.‎
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