"Oksanen, Kaisa" - Selaus tekijän mukaan Yrkeshögskolan Novia
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How to reach full efficiency in B2B Event Marketing : Case: Lyyti
Oksanen, Kaisa (Yrkeshögskolan Novia, 2018)Events can be effective channel for B2B companies to share their marketing message, build relationships and influence attendees. B2Bs are organizing and participating events as a part of their marketing. As any other ...