Internal Business Plan for Kukkura
Lahtinen, Johanna (2010)
Lahtinen, Johanna
Savonia-ammattikorkeakoulu
2010
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2010100813531
https://urn.fi/URN:NBN:fi:amk-2010100813531
Tiivistelmä
The objective of this thesis was to create an internal business plan for Kukkura which is a non-profit web-site for marketing art. Furthermore this thesis aims to find a strategy for managing the virtual community of Kukkura. The purpose of this thesis is to create an internal business plan which could be used in strategic decision making and communicating ideas within the virtual community of Kukkura. The objective is also to give suggestions for developing Kukkura.
The research method used in this thesis was qualitative. The information was gathered using participant observation technique. The purpose of the information gathering was to find out what Kukkura is and how it operates. By using the method of participant observation also some underlying assumptions concerning Kukkura were revealed. The technique made it possible to study the essence of Kukkura thoroughly from different view points.
Kukkura’s features were construed in this thesis to give the community and cooperatives of Kukkura a clear and realistic perception of the web-site and its current state. The member artists of Kukkura form a very loose virtual community. They have not yet developed a team spirit nor do they have common goals for the future of Kukkura. The web-page’s functionalities remain unfinished which has a negative effect on the user interface and usability.
Kukkura has a growth potential, but in its present state the chances are poor. To improve Kukkura’s chances the members of Kukkura must strengthen the community. The community has to commit to the process of developing Kukkura. They must establish a management team to create a solid ground for the future of Kukkura. The functionalities of the web-page should be fully harnessed as soon as possible to create a pleasant user interface for the visitors and members of Kukkura.
The research method used in this thesis was qualitative. The information was gathered using participant observation technique. The purpose of the information gathering was to find out what Kukkura is and how it operates. By using the method of participant observation also some underlying assumptions concerning Kukkura were revealed. The technique made it possible to study the essence of Kukkura thoroughly from different view points.
Kukkura’s features were construed in this thesis to give the community and cooperatives of Kukkura a clear and realistic perception of the web-site and its current state. The member artists of Kukkura form a very loose virtual community. They have not yet developed a team spirit nor do they have common goals for the future of Kukkura. The web-page’s functionalities remain unfinished which has a negative effect on the user interface and usability.
Kukkura has a growth potential, but in its present state the chances are poor. To improve Kukkura’s chances the members of Kukkura must strengthen the community. The community has to commit to the process of developing Kukkura. They must establish a management team to create a solid ground for the future of Kukkura. The functionalities of the web-page should be fully harnessed as soon as possible to create a pleasant user interface for the visitors and members of Kukkura.