"French, Nathan" - Selaus tekijän mukaan Centria-ammattikorkeakoulu
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Exploring the use of the socital marketing concept within consumer packaging in Finland : how does green packaging affect consumer purchasing behaviour?
French, Nathan (2024)This thesis was an analysis of sustainable packaging methods, with the goal of determining what the consumer perception of different packaging methods are in Finland and what effect it can have on business performance. The ...