Digital Inclusiveness – A descriptive research study on the meaning of Digital Inclusiveness from the perspective of a Community Manager
Jarjis, Avin (2019)
Jarjis, Avin
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019060414704
https://urn.fi/URN:NBN:fi:amk-2019060414704
Tiivistelmä
This is my degree thesis that through descriptive research studies online community management from the perspective of a Community Manager. This is an era that is defined by extreme well-being and opportunities to focus on self-growth, self-care and self-love, where the user of social media -platforms can be heard and seen in a way that is increasing by the minute. This thesis aims to study why we have this need to feel so seen, and where that derives from, and does so by gazing at theoretical views from a pre-digital era. It has been fascinating to see that these reasonings and theories still apply in a digital context. Simultaneously, this is also a time when we are divided by something that is referred to as “the digital divide”, where one part of the world is offered digital platforms and services in a neverending continuum, and another part is much less privileged and has access to a significantly more narrow digital infrastructure. The thesis begins with defining and narrowing the field and explains what a Community Manager is, and where he or she is needed. Insight on the subject is gained in two ways. Firstly, from hands-on experience in the field, as I, the author and conductor of this study, am a Community Manager and have worked in the field before and during every part of this thesis. This brings a unique viewpoint and translates to insights gained from “the inside” of the field. The majority of the experience is gained at the luxury designer brand AALTO.
Secondly, this thesis is based on a variety of sources, in order to assure a broad perspective. The thesis has been created mirroring the international and digital job opportunities in the year it is written and studied. This is a time when the importance of social media and the digital era cannot be overseen, and neither can the quite recent need of managing the activities on these. The idea to write this thesis in English presented itself quite naturally, as the primary language on all platforms relevant to this thesis is English. The choice is also based on a hope of relevancy and accessibility, as a thesis on this subject will hopefully be of more use in English and speak to a broader audience.
Secondly, this thesis is based on a variety of sources, in order to assure a broad perspective. The thesis has been created mirroring the international and digital job opportunities in the year it is written and studied. This is a time when the importance of social media and the digital era cannot be overseen, and neither can the quite recent need of managing the activities on these. The idea to write this thesis in English presented itself quite naturally, as the primary language on all platforms relevant to this thesis is English. The choice is also based on a hope of relevancy and accessibility, as a thesis on this subject will hopefully be of more use in English and speak to a broader audience.
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