Market entry options and challengescase study : Stafix Oy's Spanish market strategy /

Abstract

Stafix Oy is a young company based in Vaajakoski and looking for new customers, markets and growth opportunities. The goal of the Thesis is to give the company a valuable project that could be put into practice immediately after the research and therefore to contribute in their strategic growth targets. The main challenge is to study, analyze and illustrate the best way for Stafix Oy to enter the Spanish market and therefore increase its sales in an international market area. This thesis is mainly based in a qualitative research using both secondary and primary data. The results hand over to Stafix Oy a functional study of the Spanish market and the chapter "Conclusions" gives to the company suggestions and advices based on the research in order to prepare for their penetration in the market mentioned.