Storytelling as the core of experience creation, Taste of Viaporin Kekri case
Dvornikova, Aleksandra (2019)
Dvornikova, Aleksandra
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019052712312
https://urn.fi/URN:NBN:fi:amk-2019052712312
Tiivistelmä
This thesis explores the role of storytelling in design of experiential events. Secondary analysis was used to accumulate data about complex and interconnected relation of storytelling and experience design, as well as experience’s defining features and its analogy with events. Based on that data, theoretical framework was created and later used to archieve the main objective of this paper — production of experiential storytelling-based event. Thesis overviews event’s production process, covers its methodology, and presents the evaluation of final result.
Further research examined the nature of storytelling and its major role in human development from anthropological, sociological, neuroscientific, and narratological points of view. Deep connections between storytelling, cognitive perception, and personal experience were revealed and bridged to experience design, this way accomplishing the second objective of determining profound reasons behind storytelling’s importance in experience creation.
The product of this thesis was a mini-event Taste of Viaporin Kekri that took place on 16th of October 2018. It was organized as a promotional stunt for Viaporin Kekri, one-day annual festival organized by Governing Body of Suomenlinna and Haaga-Helia UAS students. Storytelling component became a center of event binding other parts together and expanding experience to the pre-event stage of the customer journey. The event plan demonstrates how elements of storytelling and experience are reflected in the event’s features, components, and touchpoints.
Further research examined the nature of storytelling and its major role in human development from anthropological, sociological, neuroscientific, and narratological points of view. Deep connections between storytelling, cognitive perception, and personal experience were revealed and bridged to experience design, this way accomplishing the second objective of determining profound reasons behind storytelling’s importance in experience creation.
The product of this thesis was a mini-event Taste of Viaporin Kekri that took place on 16th of October 2018. It was organized as a promotional stunt for Viaporin Kekri, one-day annual festival organized by Governing Body of Suomenlinna and Haaga-Helia UAS students. Storytelling component became a center of event binding other parts together and expanding experience to the pre-event stage of the customer journey. The event plan demonstrates how elements of storytelling and experience are reflected in the event’s features, components, and touchpoints.