Developing Quality of School Meal and Start-up Business Plan of New Canteen Model in Viet Nam
Pham, Phuong Uyen; NguyenDang, Quang (2019)
2019
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019052211162
https://urn.fi/URN:NBN:fi:amk-2019052211162
Tiivistelmä
School nutrition in general and school lunch in particular play an important role in the de-velopment of the student, physically and mentally. However, the differences the economies in different countries creates a disparity in awareness and remuneration of school nutrition. The purpose of this thesis is to organize a new canteen model that is able to successfully provide nutrient and healthy food for students in Vietnam by referencing the advantages of the Finnish school canteen model.
The theoretical framework of the thesis defines the term of quality school meal. This con-cept comprises two terms, school meal and quality. The first section of the theoretical background exploits essential information about adequate nutrition for the development in different stages of age as well as collects practical examples of quality school meal from around the world. Food hygiene and safety standard as well as their application in produc-tion and consumption are also particularly focused on to answer the term of quality. Theo-ries on business planning and Business Model Canvas are used to support the construction of a new innovative canteen model.
In the practical research, qualitative research methods of interviews, observation and benchmarking are simultaneously carried out in Finland and Vietnam. BarLaurea, the can-teen of Laurea University of Applied Sciences, is the setting for the observation study the operation as well as how a healthy meal for students is provided. Furthermore, an individual interview with the restaurant manager of BarLaurea is carried out to expand and emphasize the attainments. The second investigation is implemented in Ho Chi Minh City, Vietnam for a market analysis purpose. The observation and focused group are implemented in different educational institutions to identify the suitable target customers as well as their habits in having lunch. Competitive benchmarking is used to verify the pros and cons of the potential competitors in supplying a school meal.The thesis resulted in a new and unique business model for a school meal catering service, which is named fineLunch. The structure and op-eration of the model are presented in detail in the thesis.
The theoretical framework of the thesis defines the term of quality school meal. This con-cept comprises two terms, school meal and quality. The first section of the theoretical background exploits essential information about adequate nutrition for the development in different stages of age as well as collects practical examples of quality school meal from around the world. Food hygiene and safety standard as well as their application in produc-tion and consumption are also particularly focused on to answer the term of quality. Theo-ries on business planning and Business Model Canvas are used to support the construction of a new innovative canteen model.
In the practical research, qualitative research methods of interviews, observation and benchmarking are simultaneously carried out in Finland and Vietnam. BarLaurea, the can-teen of Laurea University of Applied Sciences, is the setting for the observation study the operation as well as how a healthy meal for students is provided. Furthermore, an individual interview with the restaurant manager of BarLaurea is carried out to expand and emphasize the attainments. The second investigation is implemented in Ho Chi Minh City, Vietnam for a market analysis purpose. The observation and focused group are implemented in different educational institutions to identify the suitable target customers as well as their habits in having lunch. Competitive benchmarking is used to verify the pros and cons of the potential competitors in supplying a school meal.The thesis resulted in a new and unique business model for a school meal catering service, which is named fineLunch. The structure and op-eration of the model are presented in detail in the thesis.