Developing Distribution Channels for the Chinese Textile Industry
He, Yi (2010)
He, Yi
Jyväskylän ammattikorkeakoulu
2010
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2010060211214
https://urn.fi/URN:NBN:fi:amk-2010060211214
Tiivistelmä
The main target of this thesis was to develop distribution channels for Hai Xu Textile Company by choosing a new distribution model with the aim to save costs through the new distribution channel and assist the company to survive during the textile industry innovation period.
The research method of this thesis was qualitative, based on interviews, observation and consultancy. In the thesis, export management companies and ship agencies were consulted about their range of service, quality of service, charges and efficiency. Comparison and connections among distribution channels and efficiency, profit, company development were shown. According to all the collected information and data, an analysis and a recommendation were provided.
The investigation focused on the distribution channels from the completed products to their direct overseas customer instead of the end customers. In the selection and suggestion of the export management companies, only the Chinese export management companies were concentrated on. Some unstable factors were ignored, such as the changing exchange rate, tariff refund. Since Hai Xu Company does not directly contacts their foreign customers, an important export management company in Shanghai is mentioned and as well as the transactions between them.
The research method of this thesis was qualitative, based on interviews, observation and consultancy. In the thesis, export management companies and ship agencies were consulted about their range of service, quality of service, charges and efficiency. Comparison and connections among distribution channels and efficiency, profit, company development were shown. According to all the collected information and data, an analysis and a recommendation were provided.
The investigation focused on the distribution channels from the completed products to their direct overseas customer instead of the end customers. In the selection and suggestion of the export management companies, only the Chinese export management companies were concentrated on. Some unstable factors were ignored, such as the changing exchange rate, tariff refund. Since Hai Xu Company does not directly contacts their foreign customers, an important export management company in Shanghai is mentioned and as well as the transactions between them.