"täsmämarkkinointi" - Selaus asiasanan mukaan Karelia-ammattikorkeakoulu

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    • The Role of Social Media in Russian Tourists' Search for Information 

      Kähkönen, Liisa (Pohjois-Karjalan ammattikorkeakoulu, 2011)
      This thesis discusses the consumer behaviour of tourist and the use of social media in Russian tourists’ search for information. The focus group of the study was Russian tourists visiting North Karelia as a travel destination. ...