"Sørensen-Behm, Caroline" - Selaus tekijän mukaan Julkaisut

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    • Digital Brand Management: A Company and Consumer Perspective 

      Bäck, Lotta; Ingman, Edward; Lalwani, Dilip; Müller, Marie; Sørensen-Behm, Caroline; Rosenbröijer, Carl-Johan (Yrkeshögskolan Arcada, 2018)
      The branding of a business is increasingly done through digital channels, mainly social media. In this paper, Digital Brand Management is explored from a company and consumer perspective and analyzed based on five case ...