"Rosenbröijer, Carl-Johan" - Selaus tekijän mukaan Julkaisut

Viitteet 1-4 / 4

    • Digital Brand Management: A Company and Consumer Perspective 

      Bäck, Lotta; Ingman, Edward; Lalwani, Dilip; Müller, Marie; Sørensen-Behm, Caroline; Rosenbröijer, Carl-Johan (Yrkeshögskolan Arcada, 2018)
      The branding of a business is increasingly done through digital channels, mainly social media. In this paper, Digital Brand Management is explored from a company and consumer perspective and analyzed based on five case ...

    • Impact of in-store technology on the consumer shopping process – a field experiment with a smart cart 

      Eriksson, Niklas; Smirnova, Elena; Rosenbröijer, Carl-Johan; Mildén, Peter
      Arcada Working Papers;3/2016 (Yrkeshögskolan Arcada Ab, 2016)
      An in-store experiment in a Finnish supermarket was conducted to measure the impact of a smart cart device on the consumer shopping process. The experiment consisted of research subjects choosing five previously determined ...

    • Working Papers Presented in Arcada on R&D Day June 4, 2014 

      Westerlund, Magnus; Karvi, Timo; Liu, Shuhua; Forss, Thomas; Xiang, Junlong; Björk, Kaj-Mikael; Strömberg, Ville; Sovilj, Dusan; Lawson, Angel; Eriksson, Niklas; Jakobsson, Charlotta; Rosenbröijer, Carl-Johan; Lokteva, Daria; Pulkkis, Göran
      Arcada Working Papers;2/2014 (2014)
      The Department of Business and Analytics in Arcada University of Applied Sciences arranged a R&D Day seminar on June 4,2014. Five working papers presented in this seminar are published in this report.

    • Young consumers’ tendency to use a smartphone as decision-support inside clothing stores 

      Eriksson, Niklas; Rosenbröijer, Carl-Johan; Fagerstrøm, Asle
      Arcada Working Papers;4/2017 (Yrkeshögskolan Arcada Ab, 2017)
      This study explores young consumers’ tendency to use a smartphone to support decisions in a clothing store. A cluster analysis is conducted based on results from a student survey. The findings generated three tentative ...