"markkinoinnin suunnittelu" - Selaus asiasanan mukaan Julkaisut
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Global Market Entry for Finnish SME eCommerce Companies
(Talent First Network, 2021)The aim of this paper is to contribute to knowledge about the expansion of eCommerce (eCom) operations by small and medium-sized enterprises (SMEs) to global markets. We investigate the literature on eCom and reflect on ... -
Selling to enabled purchasers: the effect of perceived supply risk and profit impact on the buyer–seller interaction
(Emerald, 2021)Based on insights from the buying process, the purpose of this study is to align selling firms to the buyer’s efficiency needs that are grounded on the different types of purchases. Using thematic analysis, this study ...
