"Zenker, Sebastian" - Selaus tekijän mukaan Julkaisut
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Use numbers not words! Communicating hotels’ cleaning programs for COVID-19 from the brand perspective
Jiménez Barreto, Jano; Loureiro, Sandra Maria Correia; Braun, Erik; Sthapit, Erose; Zenker, Sebastian (Elsevier, 2021)After hotels in many countries were forced to close in government-imposed lockdowns during the COVID-19 pandemic, there is an inherent need to communicate how they deal with the coronavirus to motivate guests to visit. ...