"Ferrer-Rosell, Berta" - Selaus tekijän mukaan Julkaisut
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AI-Generated Content, Creative Freelance Work and Hospitality and Tourism Marketing
Springer proceedings in business and economics (Springer International Publ., 2023)Powerful new AI models such as OpenAI’s DALL-E 2 or GPT-3 afford creative freelancers as well as hospitality and tourism SMEs new ways of generating and using creative content for marketing purposes. However, given AI’s ... -
Older Adults’ Perceptions of Digital Cultural Tourism in ‘Super-Aged’ Nations: The Case of Finland and Japan
Springer proceedings in business and economics (Springer, 2023)Older adults have been recognized as a key tourist segment for cultural tourism. Despite the growing population of older adults, limited research have explored their experiences and needs within digital cultural experiences. ... -
Riding Against the Algorithm: Algorithmic Management in On-Demand Food Delivery
Springer proceedings in business and economics (Springer International Publ., 2023)In many countries, on-demand food delivery platforms (e.g. Deliveroo, Wolt, Uber Eats) have become an inseparable part of the hospitality and tourism ecosystem. A key area of interest in technology research has been how ...
