"Demir, Ender" - Selaus tekijän mukaan Julkaisut
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Doubts and Risks in the Buying and Purchasing Processes of Business Buyers
Hautamäki, Pia; Alamäki, Ari
Eurasian Studies in Business and Economics (Springer, Cham, 2017)This paper aims to reveal the nature of doubts and risks that may cause business buyers to resist making a purchasing decision or proceeding in the business-to-business (B2B) buying process. Much sales literature has focused ...